Jeff Hui

Jeff Hui

Head of Growth, Publisher SMB, Facebook

Jeff leads the Growth and Analytics team for Publisher Solutions SMB at Facebook.  His team is responsible for creating the strategy for acquiring and retaining publishers and developers that want to monetize using Facebook ads.  He also leads all measurement and optimization of growth programs for the business.
Prior to this role, Jeff led the SMB product marketing team at Instagram, where he focused on growing the Instagram business community.  There he launched Instagram business tools and grew the business community from 0 to 10M businesses and 1M advertisers on Instagram.
Before Facebook and Instagram, Jeff was an Engagement Manager at McKinsey where he focused on customer acquisition and growth strategies for a variety of industries.  Jeff received his MBA from Columbia Business School and his BS in EECS from UC Berkeley.