Opening Remarks 08:50 - 09:00The Ballroom
Better together: Growth Marketing and Sales09:00 - 09:30The Ballroom
Are your B2B sales and marketing teams amplifying each other’s efforts or working cross-purposes? In a time when businesses are focused on building lasting customer relationships, poor experiences from marketing and sales outreach can alienate customers from your brand from the start. What could change if these teams set their sights on the same people and delivered tightly coordinated messages to potential buyers from their first touch to close of sale. What are some practices to align people, processes, and goals to bring that vision closer to reality.
Attribution & Strategy of Measurement: Methods of Attribution & Simplicity vs Exactness09:30 - 10:00The Ballroom
Growth Amplified via Autonomous Optimization10:00 - 10:30The Ballroom
In this talk, we look at how Autonomous Optimization (AO) can help you drive quality improvements & growth for your enterprise. AO is a new paradigm for leveraging AI (or Machine Learning) without dealing with complex experimentation design and manual analysis. We present how current A/B testing is flawed at delivering consistent results. We also look at how experiments that appear perfectly sensible on the surface can still waste precious time and effort when compared to an AO procedure that can virtually guarantee metric improvements simply by eliminating inherent human biases and allowing relevant segments and personal/contextual behavior to emerge out of the optimization process.
Roundtable Surgery Session 10:30 - 10:45The Ballroom
Coffee Break 10:45 - 11:15The Foyer
7 Mistakes in Running a Growth Team 11:15 - 11:45The Ballroom
This talk draws upon John's 7 years of experience working on two highly successful Growth teams. It will cover 7 critical mistakes he has seen on the growth teams he has been on, how they ultimately corrected course and overcame those mistakes, and the impact/lessons learned.
Fireside chat: In conversation with startups discussing their greatest growth hacks 11:45 - 12:30The Ballroom
The Science of Growth12:30 - 13:00The Ballroom
Lunch 13:00 - 14:00The Foyer
Understanding the systematic way of growth 14:00 - 14:30The Ballroom
Lean marketing techniques to help you accelerate (and “hack”) growth14:30 - 15:00 The Ballroom
Measuring the aspects of sustainable growth15:00 - 15:30The Ballroom
Coffee Break 15:30 - 16:00The Foyer
Workshop Networking Session16:00 - 16:15The Ballroom
Panel Session: Growth Acquisition: Emerging Platforms & Channel16:15 - 17:00 The Ballroom
From Marketing to Performance: How WB Games left Traditional Marketing and turned to Growth through Conversion Rates17:00 - 17:30The Ballroom
With hundreds of mobile games launching on a daily basis, it is now more competitive than ever to stand out from the noise and cultivate a dedicated player base. As WB Games emerges as a mobile leader with two top 25 grossing games, the need to build out growth and performance marketing muscle meant the mobile team had to revamp the way it approached their ad and App Store assets. In doing so, they’ve driven massive growth in installs.
Marketing Technology - Personalization at Scale17:30 - 18:00
Open Bar Networking drinks18:00 - 19:30

Tickets expired

Final Release Tickets