Olivia Calafat

Olivia Calafat

Head of SMB Online Marketing for Europe, Middle East and Africa, Google

Experienced global digital marketing leader with a management consulting background and a MBA from INSEAD.

Olivia leads the SMB Online Marketing for EMEA at Google responsible for driving revenue from online acquisition of new SMB customers and Google SMB online Marketing strategy and execution. Drove $XXXM in annual revenue, generated XXXM annual visitors, managed $XXM in annual budget. Delivered consistent XX% year over year growth. Covering >30 countries and targeting 40M+ Small & Medium Businesses and using machine learning in Google´s own marketing campaigns.

Previously Head of Market Insights and Lead Generation in EMEA at Google where she built a new team responsible of projects and infrastructure to develop deep and actionable insight into consumer behavior, lead generation and marketing effectiveness.

Worked at Amazon and former Management Consultant at Bain working across six countries and seven different industries, including technology, retail, consumer goods and private equity.