Schedule

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Chair Opening Remarks day 108.20 - 08.30
Opening remarks and introductions
Introducing the growth hacking mindset / methodologyOli Mellin08.30 - 09.00
Challenges and successes of introducing the growth hacking mindset and culture in a tech-first team. Topics covered include introducing a growth methodology and supporting frameworks.
Kodak – Big Screen, Bit Coin and everything in betweenJon Hall09.00 - 9.30
Listen, Study, Decide, Grow: A Framework for Success Ioannis Koutrakos9.30 - 10.00
Inspired by behavioural economics, and latest academics research around decision making, Ioannis will share a framework that companies of any size can use in order to create successful product road maps.
Human experience in the workplace: the ultimate growth hackDebra Ward10.00 - 10.30
Helping people to feel good at work has a direct impact on business success. But this is no ‘box-ticking’ exercise. It goes far beyond that. Companies stand to benefit in measureable ways once they realise that the experience they create for their people in the workplace goes to the heart of those employees' levels of engagement, sense of empowerment and feelings of fulfilment at work.
Table Talk Sessions day 110.30 - 10.45
Interactive group sessions focusing on questions in secret envelopes
Coffee Break day 110.45 - 11.15
The Future of Urban MobilityErinn Collier11.15 - 11.45
How Uber leverages vast quantities of data to shape their view of a better future, one where we all have the opportunity to have a more positive impact on cities and the people who live, work and travel within them. This is a future that we believe will usher in significant cuts in congestion, pollution, commute time and overall cost of living, whilst improving safety, mobility and access for millions of people.
Panel Session: Hacking Growth: Adapting the new mentality in large corporations vs overcoming challenges in startupsday 111.45 - 12.30
Lunch Break day 112.30 - 13.30
Putting ‘Insight’ at the core of ‘Information’Brajesh Bajpai13.30 - 14.00
How a deep understanding of human behaviour, motivation, connections and relationship will be more even more important for marketers in the in the world of big data, analytics, AI and machine learning.
DATA-DRIVEN TACTICS TO DRIVE GROWTH FOR YOUR BUSINESSTamar Riley14.00 - 14.30
How machine learning is changing growth hackingOlivia Calafat14.30 - 15.00
Every day we read another piece of article related to Machine Learning (ML) or Artificial Intelligence. As marketers though we are presented with mostly technical terms but less often with practical solutions to apply in marketing. In this talk we will demystify what ML & AI really mean for marketers. We will demonstrate how ML can unlock growth and maximise marketing efficiency, by helping companies personalise and predict the user experience in different steps of the acquisition funnel. We will share examples of how we used machine learning in Google’s own marketing campaigns, and provide some tips on how to drive the organisational change needed to widely adopt machine learning in marketing
Coffee Break day 115.00 - 15.30
Financing High Growth CompaniesJuliet Rogan15.30 - 16.00
Growth in share price and disruption in CES
Panel Session: Embracing AI in 2018: Content, Customisation and Consumersday 116.00 - 16.45
Speaker Roundtable - Q&A Opportunities day 116.45 - 17.30
Roundtable sessions with speakers focusing closely with one-to-one exposure to topics of Growth Marketing, Data Analytics, Artificial Intelligence, Content & Creation
Rooftop Networking Drinks day 117.30 - 19.30
Challenges and successes of introducing the growth hacking mindset and culture in a tech-first team. Topics covered include introducing a growth methodology and supporting frameworks.

Ends in 8 days 22 hours

Early Bird Tickets

£295