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Chair Opening Remarks James Gill08.20 - 08.30
Opening remarks and introductions
Challenges and successes of introducing the growth hacking mindset and culture in a tech-first team. Topics covered include introducing a growth methodology and supporting frameworks.
Growth Marketing in the Era of Privacy Protection Judy Boniface09.00 - 9.30
More people are waking up to how their personal data is being collected, used and managed in light of the recent Facebook data scandal. With the imminent arrival of the General Data Protection Regulation, businesses that have relied on growth hacks such as database purchases, mass email campaigns and retargeting programs will need to change their marketing strategy or risk losing customers and face significant fines. This presentation will discuss how to rethink growth marketing to win trust and gain engaged customers.
Human experience in the workplace: the ultimate growth hackDebra Ward9.30 - 10.00
Helping people to feel good at work has a direct impact on business success. But this is no ‘box-ticking’ exercise. It goes far beyond that. Companies stand to benefit in measureable ways once they realise that the experience they create for their people in the workplace goes to the heart of those employees' levels of engagement, sense of empowerment and feelings of fulfilment at work.
Financing High Growth CompaniesThomas Mahon10.00 - 10.45
Roundtable Surgery - Discussing your biggest challenges day 110.45 - 11.00
Interactive group sessions focusing on your biggest challenges and receiving feedback on how to overcome them
Coffee Break day 111:00 - 11.30
The Future of Urban Mobility: LEVERAGING DATA TO SHAPE GROWTH Erinn Collier11.30 - 12.00
How Uber leverages vast quantities of data to shape their view of a better future, one where we all have the opportunity to have a more positive impact on cities and the people who live, work and travel within them. This is a future that we believe will usher in significant cuts in congestion, pollution, commute time and overall cost of living, whilst improving safety, mobility and access for millions of people.
Panel Session: Customer Centric Approach to Growth: Content & Customisationday 112.00 - 13.00
Lunch Break day 11.00 - 2.00
Putting ‘Insight’ at the core of ‘Information’Brajesh Bajpai2.00 - 2.30
How a deep understanding of human behaviour, motivation, connections and relationship will be more even more important for marketers in the in the world of big data, analytics, AI and machine learning.
Emotion and Analytics: Mapping What Success Looks LikeTamar Riley2.30 - 3.00
A look at how to delve deeper than analytics data and how to apply online insights to offline actions. This talk discusses how digital first publisher Refinery29 manages to keep abreast of change in a ever evolving online environment whilst staying true to it's brand mission
How machine learning is changing growth hackingOlivia Calafat3.00 - 3.30
Every day we read another piece of article related to Machine Learning (ML) or Artificial Intelligence. As marketers though we are presented with mostly technical terms but less often with practical solutions to apply in marketing. In this talk we will demystify what ML & AI really mean for marketers. We will demonstrate how ML can unlock growth and maximise marketing efficiency, by helping companies personalise and predict the user experience in different steps of the acquisition funnel. We will share examples of how we used machine learning in Google’s own marketing campaigns, and provide some tips on how to drive the organisational change needed to widely adopt machine learning in marketing
Coffee Break day 13.30 - 4.00
Roundtable Surgery Session day 14.00 - 4.15
Fireside Chat: Hacking Growth: Adopting the new mentality in large corporations vs overcoming challenges in startups day 14.15 - 5.15
Closing Remarks day 15.15 - 5.20
Networking Drinks day 15.20 - 7.30

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