Opening Remarks Kenneth Kinney
08:50 - 09:00The Main Room
Building Partner Lifetime Value @Pinterest Romit Jadhwani
09:00 - 09:30The Main Room
Maximizing lifetime value (LTV) of customers is a key focus for any sustainable business, and an important prerequisite for this is the ability to estimate lifetime value with a reasonable level of accuracy. The focus of this talk is estimating partner (i.e. advertiser) LTV. In this talk, we will: Cover a few of our use cases for estimating LTV including the primary one - marketing ad-spend ROI; Compare and contrast LTV approaches we have evaluated, with a focus on both the model evaluation and business metrics; Explain how the estimation models are implemented and consumed by internal users; While LTV estimation has been extensively discussed in literature, its application to advertising based business model has limited coverage. We hope that in addition to the insights we share, this work provides the impetus for more knowledge sharing in this space.
In Conversation: The Startup Meets The Corporate Ramya Amancharla
09:30 - 10:00The Main Room
Supercharge Your Growth With PsychologyAlexander Chahin
10:00 - 10:30The Main Room
So you've got a great product, and you're excited for it to grow. It's bound to take off, right? Many products end up failing or stagnating because they don't account for how people behave in the real world. Why do people prefer to stand in long lines for restaurants when the mostly empty restaurant down the street is just as good? Why are people more likely to finish car wash punch cards with 10 punches rather than 8? Why is it annoying to complete your purchase when you see the $5 shipping cost at the very end? In this talk, you'll learn about lessons from behavioral economics, what goes viral, and persuasion techniques to help your product scale. We'll look at case studies from a wide range of industries to help you see the power of these lessons, and you'll walk away with ideas you can immediately apply to product development and marketing campaigns.
Coffee BreakDay 110:30 - 11:00The Foyer
Influencing User Behaviour Tali Saar
11:00 - 11:30The Main Room
The rules of influence and how they apply to growth tactics in product and marketing.
Networking WorkshopDay 111:30 - 12:00The Main Room
Panel Session: Vulnerability – An Inevitability of Visibility?Jennifer Chan
Kenneth Kinney
Bolong Li
Gabriela Martinez
12:00 - 12:45The Main Room
The Limitations of Legacy: Growing under the watch of the business world; Mastering different mediums: Product diversification, without consumer alienation; ‘Viral Hacks’ – hackneyed or happening?
LunchDay 112:45 - 13:30The Foyer
Using Data Differently Day 113:30 - 14:00The Main Room
Navigating Your Way To A Successful Growth Stack - Real Experiences From The FieldSudeep Agarwal
14:00 - 14:30The Main Room
What is a “Growth Stack”? Why does it matter? Should we Build or Buy? How do we get Engineering buy-in? Which vendors & solutions are right for me? Where can I get help?
Networking WorkshopDay 114:30 - 14:45The Main Room
Panel Session: Nailing The Niche Momchil Kyurkchiev
Damaune Journey
Kenneth Kinney
Felix The
14:45 - 15:30The Main Room
How to grow: Foolproof formulas for finding product-market fit & relevancy; How to know what to test & what to scale; How to create, grow & sustain consumer appetites.
Leg StretchDay 115:30 - 15:50The Foyer
Diving Deeper Into Growth MetricsPriya Singehee
15:50 - 16:20The Main Room
How to identify actionable growth metrics; Don't get lost in micro-optimizations with A/B tests; Importance of UX research on growth; Do's and Don'ts for designing a growth dashboard.
The Road Less Travelled: An Untraditional Approach To Growth Jack Uhalde
16:20 - 16:50The Main Room
Closing Remarks Kenneth Kinney
16:50 - 17:00 The Main Room
Networking DrinksDay 117:00 - 18:00The Foyer

Ends in 21 days 13 hours

Final Release Ticket