Opening Remarks Kenneth Kinney
09:00 - 09:10The Main Room
Why Your Marketing Campaign Will Never Go ViralDave Scott
09:10 - 09:40The Main Room
"Make it go viral" is the least helpful directive a manager could give a team. Virality can't be forced into being. But there are some savvy fundamentals behind viral campaigns that can be stolen and adapted to the project currently on your desk. In this talk, I will break down some campaigns from the Internet Hall of Fame as well as some fresher examples. Attendees from this talk will walk away with immediate, actionable techniques that make them better at Twitter and savvier internet marketers.
Supercharge Your Growth With PsychologyAlexander Chahin
09:40 - 10:10The Main Room
So you've got a great product, and you're excited for it to grow. It's bound to take off, right? Many products end up failing or stagnating because they don't account for how people behave in the real world. Why do people prefer to stand in long lines for restaurants when the mostly empty restaurant down the street is just as good? Why are people more likely to finish car wash punch cards with 10 punches rather than 8? Why is it annoying to complete your purchase when you see the $5 shipping cost at the very end?
Coffee BreakDay 110:10 - 10:30The Foyer
Traditional TV Isn’t Dying, It's EvolvingJack Uhalde
10:30 - 11:00The Main Room
Back in the 60’s, 70’s and early 80’s, Television was the dominate media source controlled by 3 networks. It was very simple for marketers given they had very limited options. Because of the fragmentation that now exists with the advent of cable TV and the internet, Jack Uhalde, Director of Strategic Partnerships/Business Development, will discuss how traditional media properties, like NBC Universal, have evolved in the 21st century and why that’s good news for marketers.
Networking Session: Human BingoDay 1 11:00 - 11:30The Main Room
Panel Session: Vulnerability – An Inevitability of Visibility?Jennifer Chan
Kenneth Kinney
Bolong Li
Gabriela Martinez
11:30 - 12:15The Main Room
The Limitations of Legacy: Growing under the watch of the business world; Mastering different mediums: Product diversification, without consumer alienation; ‘Viral Hacks’ – hackneyed or happening?
LunchDay 112:15 - 13:15The Foyer
Are Your Customers Valuable?Niranjan Shetty
Romit Jadhwani
13:15 - 13:45The Main Room
Maximizing lifetime value (LTV) of customers is a key focus for any sustainable business, and an important prerequisite for this is the ability to estimate lifetime value with a reasonable level of accuracy. The focus of this talk is estimating partner (i.e. advertiser) LTV. In this talk, we will: Cover a few of our use cases for estimating LTV including the primary one - marketing ad-spend ROI; Compare and contrast LTV approaches we have evaluated, with a focus on both the model evaluation and business metrics; Explain how the estimation models are implemented and consumed by internal users; While LTV estimation has been extensively discussed in literature, its application to advertising based business model has limited coverage. We hope that in addition to the insights we share, this work provides the impetus for more knowledge sharing in this space.
Navigating Your Way To A Successful Growth Stack - Real Experiences From The FieldSudeep Agarwal
13:45 - 14:15The Main Room
What is a “Growth Stack”? Why does it matter? Should we Build or Buy? How do we get Engineering buy-in? Which vendors & solutions are right for me? Where can I get help?
Group Surgery: Gather & GrowDay 114:15 - 14:30The Main Room
Panel Session: Nailing The Niche Momchil Kyurkchiev
Damaune Journey
Kenneth Kinney
Felix The
14:30 - 15:15The Main Room
How to grow: Foolproof formulas for finding product-market fit & relevancy; How to know what to test & what to scale; How to create, grow & sustain consumer appetites.
Leg StretchDay 115:15 - 15:45The Foyer
Diving Deeper Into Growth MetricsPriya Singehee
15:45 - 16:15The Main Room
How to identify actionable growth metrics; Don't get lost in micro-optimizations with A/B tests; Importance of UX research on growth; Do's and Don'ts for designing a growth dashboard.
Closing Remarks Kenneth Kinney
16:15 - 16:30The Main Room
Networking DrinksDay 116:30 - 17:30The Foyer

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