Dana Griffin, the founder of INNRdesign, has been advising, consulting, and speaking internationally about principled uses of AI for marketing, policy, and social impact. Named by AdAge one “40 under 40 changing the advertising industry”, she has a C-suite background in global expansion, strategy and data, partnering with Fortune 500s and non-profit organizations.
Growing up in Transylvania, Romania during communism, and later immigrating to the U.S. on a scholarship, Dana speaks six languages and is influenced by the dichotomy between developed and developing countries, and their cultural values. A Vedic meditator and outspoken fan of interesting people, good food and breaking the rules, she spends her time exploring ways to empower women, cook for her friends and learn about human consciousness.
Dana has built a career blending marketing, data and tech to grow both agencies and companies from concept to profitability as one of the youngest CMOs in the NY advertising industry. Prior to INNRdesign, Dana was the Chief Revenue Officer of Knotch, the leading independent provider of real-time intelligence for Fortune 500 marketers. Under Dana’s leadership, Knotch built relationships with over 150 Fortune 500 brands and launched numerous SaaS products. Prior to Knotch, Dana was a partner of the social media agency, Attention, where she lead global strategy and localized activations for Fortune 500 brands.