Head of Digital Media Optimization, Data-Driven Marketing, Heineken
Arti is a successful technology entrepreneur and an accomplished Digital Marketing executive. She has spent the last few years evangelizing Digital Transformation at Fortune 500 companies across various industries. Arti is currently heading up Heineken’s global Data-Driven Marketing program, and is leading their Digital Media Transformation. Arti has built several businesses in the U.S. and in Europe, she serves on the Executive Board of select emerging companies, and is a founding member of multiple start-ups in the field of Mobile, Data and Cloud. As a successful female executive with global accomplishments, Arti is a sought-after thought leader and frequently shares her experiences as speaker at conference keynotes and on panels.