Opening RemarksDay 108:50 - 09:00Main Room
Chairperson welcomes everyone and introduces the event
How to Apply Behavioral Science Techniques to Increase E-Commerce ConversionKenneth Kinney
09:00 - 09:30Main Room
When customers make a choice, more often than you know, their actions are driven by the subconscious. But learning tap into these hard-wired behaviors can be challenging for marketers....until now. Learn the core neuroscience principles that will drive better conversions and understand how to craft better content that helps you understand why and how your customers buy. Learn how to... Apply behavioral science for data-driven decision making Create more compelling content that drives action Apply 12 brain science-based strategies for better marketing results
Data & Email Marketing to Drive Online EngagementOlivia Calafat
09:30 - 10:00Main Room
In this session, Olivia will explore the optimal way to use your troves of data to your advantage. She will explore the latest email marketing strategies to use when looking to increase customer engagement and acquire new customers. As well as this, Olivia will give an insight into how you can retain as many of these valuable new customers as possible.
Considering the Human Experience in Today’s House of CommerceJuliet Rogan
10:00 - 10:30 Main Room
Understanding behavior is at the center of communications that successfully drive commerce. In this talk, Juliet will explore how observational analysis of behavior is as important if not more so than more classic research methods. Recognizing e-commerce rules are not the same as brick and mortar. Identifying strategy that results in common strength of brand equity even when the brand does not control the channel of commerce.
BreakDay 110:30 - 11:00Foyer
Driving Consumers Down the Purchase Funnel - eCommerce & Data-Driven Re-Targeting Strategies for Brands in a Mobile-First WorldArti Sahgal
11:00 - 11:30 Main Room
Networking Session: Human BingoDay 111:30 - 11:50Main Room
PANEL SESSION - Innovating Brands in a Connected WorldAnkit Khemka
11:50 - 12:30Main Room
5 marketing professionals have a free form discussion including a Q+A segment. The focus here is on examining how to keep your brand relevant and engaging in an ever changing society, discussing marketing strategies for different demographics, social media, customer centricity etc.
LunchDay 112:30 - 13:30Foyer
LEVERAGING ANALYTICS TO ENHANCE CONSUMER EXPERIENCE AND DRIVE REVENUE GROWTHAinul Huda
13:30 - 14:00 Main Room
Conde Nast manages one of the most coveted global media portfolios where each of its brands sustains its own unique value proposition with consumers. Leveraging data & analytics plays a critical role in the ability to improve marketing content and product development, while significantly impacting the organization’s overall marketing strategy, that promises to keep user experience the focal point.
Clicks to Conversions - Optimizing the Online User ExperienceJoan Ng
14:00 - 14:30 Main Room
Joan will share her tips and strategies for the best way to ensure that a visit to your website becomes a purchase of your product. Using her knowledge and experience of consumer psychology, branding and advertising, Joan will give you an insight into how Swarovski's digital success is obtained.
Networking Session: Roundtable Surgery Day 114:30 - 14:50Main Room
IN THIS SESSION, THE 'PATIENT' WILL SHARE HIS/HER BIGGEST PAIN EXPERIENCED RELATED TO e-commerce OR marketing. 'TABLE SURGEONS', AKA THE REST OF THE TABLE, WILL DIAGNOSE THE PROBLEM AND TREAT THE ISSUE.
Panel Session: Digital Marketing in the Age of New TechDay 114:50 - 15:30Main Room
5 marketing professionals have a free form discussion including a Q+A segment. The focus here is on the impact that technology/innovations such as AI, VR, AR etc are having on digital marketing and how they will continue to have an impact in the future. Other topics of discussion will include big data, online content and video strategy.
BreakDay 115:30 - 15:45 Foyer
Humanizing Data in the World of AIChristopher Clemente
15:45 - 16:15Main Room
In a time where data is in abundance and at our fingertips, Chris Clemente Director of Online Marketing, will talk at length about Medscape WebMDs process in personalizing their digital channels while investing more in analytic roles to make deeper connections between data and relevant content. Chris will explore how WebMDs model can help you to optimally make proper decisions in testing and measuring more meaningful campaigns for your targeted audiences.
Storytelling in MarketingAdeline Tan
16:15 - 16:45Main Room
In the modern world where a brand's digital presence must be ever present and memorable, is your story one that fits the new age paradigm? In this talk, Adeline will analyse some of the best ways to create an online persona for your brand, ensure that your internal values are reflected digitally and ultimately become a household name.
Closing RemarksDay 116:45 - 17:00Main Room
Chairperson summarises the event and invites everyone to join us at the open bar
Networking Drinks Day 117:00 - 18:00Foyer
Open bar!

Ends in 21 days 9 hours

Early Bird Ticket

$395