Opening RemarksDay 108:50 - 09:00Main Room
Chairperson welcomes everyone and introduces the event
How to Apply Behavioral Science Techniques to Increase E-Commerce ConversionKenneth Kinney
09:00 - 09:30Main Room
When customers make a choice, more often than you know, their actions are driven by the subconscious. But learning tap into these hard-wired behaviors can be challenging for marketers....until now. Learn the core neuroscience principles that will drive better conversions and understand how to craft better content that helps you understand why and how your customers buy. Learn how to... Apply behavioral science for data-driven decision making Create more compelling content that drives action Apply 12 brain science-based strategies for better marketing results
LEVERAGING ANALYTICS TO ENHANCE CONSUMER EXPERIENCE AND DRIVE REVENUE GROWTHAinul Huda
09:30 - 10:00Main Room
Conde Nast manages one of the most coveted global media portfolios where each of its brands sustains its own unique value proposition with consumers. Leveraging data & analytics plays a critical role in the ability to improve marketing content and product development, while significantly impacting the organization’s overall marketing strategy, that promises to keep user experience the focal point.
Google AR & The Future of RetailAaron Luber
10:00 - 10:30Main Room
BreakDay 110:30 - 11:00Foyer
Driving Consumers down the eCommerce Purchase Funnel: How to gauge true ROI with Data-Driven Performance MarketingArti Sahgal
11:00 - 11:30Main Room
Marketing leaders are being challenged more than ever to prove ROI and justify marketing investments, and Forrester Research recently claimed that companies obsessed with customer experience are more profitable and see higher growth. The industry standard methods and KPIs for measuring media performance aren't anymore the most effective ways to gauge success, particularly as there are more marketing channels and more ways to measure performance than ever before. With data-driven performance marketing more data becomes available, offering deeper analysis to determine which media is most valuable in boosting a brand's online / offline revenue and informing better business decisions. This session will discuss best practices on how to use data to better target / re-target, hyper-personalize and optimize your marketing investments across channels in order to enhance performance, while increasing value to your customers and driving them down the eCommerce purchase funnel to conversion.
Marketing to Millennials and Gen Z: An Omnichannel StrategySaumil Pandey
11:30 - 12:00Main Room
How to Leverage E-Commerce Channels to Build New Brands OnlineCarolyn Brown
12:00 - 12:30Main Room
Carolyn will explore how to optimize various eCommerce channels to maximize reach and trial for new brands, and how eCommerce KPIs can help optimize for bigger product launches
LunchDay 112:30 - 13:15Foyer
PANEL SESSION - Innovating Brands in a Connected WorldNathan Poekert
Michelle Fine-Smith
Tayo Rockson
Jenny Avallon
Kimberly Hairston-Hicks
13:15 - 14:00Main Room
5 marketing professionals have a free form discussion including a Q+A segment. The focus here is on examining how to keep your brand relevant and engaging in an ever changing society, discussing marketing strategies for different demographics, social media, customer centricity etc.
Networking Session: Human BingoDay 114:00 - 14:20Main Room
Humanizing Data in the World of AIChristopher Clemente
14:20 - 14:50Main Room
In a time where data is in abundance and at our fingertips, Chris Clemente Director of Online Marketing, will talk at length about Medscape WebMDs process in personalizing their digital channels while investing more in analytic roles to make deeper connections between data and relevant content. Chris will explore how WebMDs model can help you to optimally make proper decisions in testing and measuring more meaningful campaigns for your targeted audiences.
BreakDay 114:50 - 15:05Foyer
Panel Session: Digital Marketing in the Age of New TechJarrad Berman
Nileem Jani
Tayo Rockson
Jill Smith
Bolong Li
15:05 - 15:50Main Room
5 marketing professionals have a free form discussion including a Q+A segment. The focus here is on the impact that technology/innovations such as AI, VR, AR etc are having on digital marketing and how they will continue to have an impact in the future. Other topics of discussion will include big data, online content and video strategy.
Networking Session: Roundtable Surgery Day 115:50 - 16:05Main Room
IN THIS SESSION, THE 'PATIENT' WILL SHARE HIS/HER BIGGEST PAIN EXPERIENCED RELATED TO e-commerce OR marketing. 'TABLE SURGEONS', AKA THE REST OF THE TABLE, WILL DIAGNOSE THE PROBLEM AND TREAT THE ISSUE.
4 Questions That Will Challenge Your Growth Strategy for 2020Dovas Zakas
16:05 - 16:35Main Room
Closing RemarksDay 116:35 - 16:40Main Room
Chairperson summarises the event and invites everyone to join us at the open bar
Networking Drinks Day 116:40 - 17:40Foyer
Open bar!

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Final Release Ticket

$495