Amanda Sklad

Amanda Sklad

EVP Strategy & Analytics, Edelman

Amanda leads the Integrated Strategy Group at Edelman Digital, made up of experts across creative and connections strategy, paid media, measurement and analytics. Her work guides clients on the best ways to elevate and expand their presence across the digital landscape and deliver results that map to measurable objectives through integrated storytelling, thoughtful distribution and relentless optimization. With more than 15 years experience, Amanda takes an audience first approach to build modern marketing campaigns that thrive in both digital and physical worlds. She has helped to lead comprehensive strategies for clients including Starbucks, Zillow, Volkswagen, PayPal, Delta Dental, Adobe, HP and more.

Prior to joining Edelman, Amanda served as Communication Strategy Director at Goodby, Silverstein & Partners in San Francisco. There she led strategy development for marquee brands such as Adobe, Doritos, Cheetos, Google and YouTube. Amanda helped ongoing digital programs such as Doritos Crash the Super Bowl continue to thrive with fresh innovative thinking, spearheaded Goodby’s in-house social media offering, and helped bring home the agency’s first Cannes Media Lion for a digital program designed around Doritos’ launch of LateNight™ chips.