OPENING REMARKSDay 18.50 - 9.00The Ballroom
Introduction to Forum: Chairperson welcomes attendees, and opens the event.
Digitizing an Analog Giant – Run Digital Marketing Like a Start-Up inside an Enterprise BusinessIan Feder09:00 - 9.30The Ballroom
In every adoption curve, there are the laggards, those people or companies who are skeptical or even critical of new ideas and products, until they become mainstream or even traditional. We are at this stage in the digitization and digital marketing adoption curves of large companies. The challenges digital professionals face within these more traditional, conservative, or highly regulated industries, require specific tactics to navigate. I will discuss how running your digital marketing department like a start-up within a large company, along with utilizing change management principles, can lead to easier inter-departmental interactions, faster corporate adoption, and hockey stick revenue growth through a case study of Encore Capital Group, the nation’s largest consumer debt collection company.
Efficient Product Development through Partner Solutions Meysam Moradpour09:30 - 10:00The Ballroom
Product Development usually follows common steps such as - Research - Competitive analysis - Gap analysis - Market sizing and readiness - Product Development - Go to Market launch This approach worked well in the past, given that the Fin-tech industry was developing incrementally vs hockey-stick growth today, where nothing seems safe from disrupting fin-techs around the globe. This is true for P2P, Digital Wallets, Lending, Virtual Issuing, Subscriptions, Bill Payments etc. Nowadays, large financial institutions need to implement a partner solution task force from the get go in order to stay competitive. A partner solution task force usually consists of business developers, solution engineers, UX specialists, and Project Managers that make sure that there isn't any requirements gap between the "Product Development" and "Go to Market Launch" stages. They make sure that the product isn't developed in a silo but constantly gather business requirements from key partners and add/develop critical custom solutions to the core SDK/API, to make sure adoption and scale is achieved. Mastercard has launched their own Partner Solution task force within their product development organization in 2017, and has seen great success afterwards. In my keynote, I'll talk about what it takes to launch such a task force in an established product org, what common mistakes to avoid and what steps are crucial for successful collaboration.
BLOCKCHAIN OPPORTUNITIES FOR E-COMMERCE AND CLASSIFIEDS.Maura Tuohy10:00 - 10.30The Ballroom
A RAPID OVERVIEW OF HOW THIS NEW TECHNOLOGY CAN HELP E-COMMERCE AND CLASSIFIEDS ACHIEVE MORE AND DELIVER VALUE TO USERS.
Roundtable Surgery - Feedback on your biggest challenge Day 110.30 - 10.45The Ballroom
coffee breakDay 110.45 - 11.15The Foyer
Refreshments
FAN ENGAGEMENT STRATEGIESKim Wylie11.15 - 11.45The Ballroom
WHETHER YOU B TO B, B TO C OR BOTH, IN TODAY’S DIGITAL ATTENTION ECONOMY YOU NEED TO ASK YOURSELF THIS QUESTION: ARE YOU PARTNERING WITH YOUR BIGGEST FANS TO GROW YOUR BUSINESS? IDENTIFYING, REACHING AND EMPOWERING THEM WITH COMPELLING CONTENT CAN MAKE ALL THE DIFFERENCE IN MARKETING YOUR BRAND TO SUCCESS.
ON THE SHELF: MAKING OWNERSHIP MATTER IN A SUBSCRIPTION WORLDCristy Garratt11.45 - 12.15The Ballroom
CONSUMERS NO LONGER COLLECT, COMPLETE AND OWN. THEY SUBSCRIBE, STREAM, BINGE AND BORROW – WHETHER ITS MUSIC OR MOVIES, TRANSPORT OR TV, BOOKS OR BEDS, HOMES OR HANDBAGS …RENTING IS REPLACING OWNING AS OUR PRIMARY CONSUMPTION BEHAVIOUR. GENERATION RENT IS THE FUTURE – AND THE RENTAL MODEL SEEMS PERFECT FOR A WORLD THAT VALUES FLEXIBILITY, FLUIDITY AND FREEDOM. BUT OWNING WHAT YOU LOVE MATTERS – AND THAT APPLIES TO THE VIRTUAL WORLD AS MUCH AS THE PHYSICAL ONE. HOW CAN DIGITAL PRODUCTS AND SERVICES SATISFY THE NEED TO COLLECT, CURATE AND STORE? HOW CAN WE SOLVE GIFTING AND SHARING IN CYBERSPACE? HOW CAN WE SUSTAIN FANDOMS AND COLLECTOR BEHAVIOUR ONLINE AS WELL AS OFFLINE? 20TH CENTURY FOX HAVE MADE IT THEIR MISSION TO DRIVE THE DIGITAL ENTERTAINMENT MARKET AND SHARE INSIGHTS INTO MAKING DIGITAL OWNERSHIP RELEVANT AND VALUABLE FOR CONSUMERS.
Panel session: Recipe For Sustainable Online GrowthDay 112.15 - 01.00The Ballroom
Four digital maestros discuss what makes a successful and foolproof recipe of sustainable digital growth and problem-solve the challenges that one might face during the setup.
LunchDay 11.00 - 2.00The Foyer
CONNECTED CONVERSATIONS IN A DIGITAL WORLD Elodie Mailliet02:00 -2:30The Ballroom
HE RAPID PACE OF CHANGE IN DECISIONING AND BIG DATA TECHNOLOGY HAS REVOLUTIONISED THE ART OF THE POSSIBLE IN CREATING TIMELY, RELEVANT AND PERSONALISED COMMUNICATIONS. AS THE DIGITAL ECOSYSTEM EVOLVES CONTINUALLY AGAINST A COMPLEX BACKGROUND OF PRIVACY, REGULATORY AND TECHNOLOGICAL CHALLENGES, HOW DO WE ORGANISE OURSELVES TO CREATE THE NEXT GENERATION OF CUSTOMER EXPERIENCES IN DIGITAL AND BEYOND? IN THIS SESSION, WE WILL EXPLORE HOW A MULTICHANNEL CONTACT STRATEGY UNDERPINNED BY DECISION SCIENCE CAN BE USED TO SEAMLESSLY DELIVER A CONNECTED CONVERSATION THAT GOES BEYOND THE EXPECTATIONS OF OUR CUSTOMERS, AND HOW A HELPING HAND CAN GUIDE THEM THROUGH UNCERTAINTY AND DRIVE IMPROVED OUTCOMES AND SATISFACTION. WE’LL ALSO CONSIDER THE FUTURE – AS TECHNOLOGICAL ADVANCEMENT HAS ALLOWED NATURAL LANGUAGE PROCESSING TO BECOME A REALITY, WE’LL LOOK AT HOW AUTOMATED CHAT BOTS, PROGRAMMATIC MARKETING AND OTHER DIGITAL SOLUTIONS WILL SHAPE THE CUSTOMER EXPERIENCE IN AN “ALWAYS-ON” WORLD.
Audience and authenticity: how to innovate with purpose Anjali Saraf02:30 - 03.00The Ballroom
Next year, The Economist celebrates its 175th anniversary. Unlike other newspapers that have seen circulations and revenues decline in recent years, The Economist continues to thrive in print and online thanks to quality journalism and but also an appetite for digital innovation, both in the way it markets itself and the work its media business does on behalf of clients. Angela will share insights into the paper’s own digital strategy and from a new Economist study that indicates operating with purpose has never been more important for brands.
Our Digital Transformation StrategyTalala Petri03:00 - 3.30The Ballroom
Discussing the digitisation of our corporate on-boarding process
Roundtable Surgery - Challenge Based DiscussionDay 103.30 - 03.45The Ballroom
In this session, the 'patient' will share he/her biggest pain experiencing at work. 'table surgeons', aka the rest of the table, will diagnose the problem and treat the issue.
COFFEE BREAKDay 103.45 - 4.15The Foyer
Refreshments
Panel Session - Building Customer Centric Digital StrategyDay 104.15 - 05.00The Ballroom
Five digital maestros discuss how to build a successful and foolproof customer-centric digital strategy whilst highlighting and problem-solving the challenges of each.
EXPERIMENTING IN AN OPEN BANKING WORLDZachary Held05.00 - 05.30The Ballroom
OPEN BANKING HAS CREATED OPPORTUNITIES FOR BARCLAYS AND IT’S MILLIONS OF CUSTOMERS AND BUSINESSES IN WAYS WHICH WERE IMPOSSIBLE EARLIER. TAKING ADVANTAGE OF THESE OPPORTUNITIES NEEDS NEW WAYS OF EXPERIMENTING WITH IDEAS. AT BARCLAYS WE ARE USING AN INNOVATIVE EXPERIMENTING PROCESS TO BRING ALL PLAYERS TOGETHER AND COMBINE DECADES OF EXPERTISE WITH THE FRESHNESS OF A NEWCOMER. THROUGH THIS TALK, I WILL SHARE HOW THE API BUSINESS WITHIN BARCLAYS IS APPROACHING THIS EXCITING CHALLENGE WITH A POWERFUL VISION.
Closing remarksDay 105:30- 5:40The Ballroom
End of Forum: Chairperson closes the event
Open Bar Networking drinksDay 105:40 - 07:30The Foyer
Drink up and network responsibly...

Ends in 3 days 21 hours

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