General management and marketing expert with a very strong data and scientific background, I am currently the CMO at Treatwell, Europe’s number one marketplace for hair and beauty appointments.
I specialize in global marketing strategy, marketing technology and team leadership in fast growing international marketplaces.
Before becoming Group CMO at Treatwell, I held the position of Country Manager in Spain, building the business in the market from the ground up. Previously, I was CMO for Groupalia – one of Spain’s leading daily deals platform – and held different CRM and product marketing positions at Atrapalo.com, the online travel agency based in Spain which operates across 11 countries throughout Europe and South America.
With a Masters in both mathematics and industrial engineering, I also have a MBA from IESE Business School, and my passions include running as well as investing and working with early stage start ups.