Head of Digital Partnerships, BBC
Cyrus leads a business development team responsible for the BBC’s partnerships with companies in the digital and technology space. He is responsible for developing the BBC’s relationships with global technology companies, start-ups and digital agencies. With a focus on partnering with the industry to create new audience experiences, Cyrus has experimented with emerging digital technologies, ranging from virtual reality to holographic TV, voice interfaces and ‘mind-controlled’ TV. Prior to joining the BBC, Cyrus founded an online video production company and worked as a lawyer at the international record label Ministry of Sound.