Erin Weaver is the Senior Director of Audience Development for Group Nine Media. For the last several years, Erin has supported the editorial teams for all five brands at Group Nine (NowThis, The Dodo, Popsugar, Thrillist, and Seeker) in their social media and audience development strategies. She is an expert on emerging platforms and connecting with Gen Z audiences. A former English major disguised as a Data Person™️, Erin spends most of her free time reading and hanging out with her elderly one-eyed cat.