Susie Bayes

Susie Bayes

Brand Partnerships Director, The Guardian

Following a psychology degree with a decade in marketing and strategy, Susie joined Guardian Australia’s content partnership team Guardian Labs in 2014 to help brands create partnerships which authentically connect with the Guardian’s audience.   As a Board Member of the Banksia Foundation which recognises & promotes sustainability innovation, she is passionate about helping brands achieve success demonstrating that they share readers’ core values and by communicating their commitment to better business.

As the Guardian’s Brand Partnerships Director, Susie creates content & event partnerships, with global brands like Philips, local giants like Optus and purpose driven brands such as Powershop.  She has seen the success of brands in the UK & US who have evolved their brand messaging to show their positive impact and is keen to help Australian brands benefit from bringing this thinking into their businesses.