GM, Brand Partnerships, VICE Australia
Alex Light is the General Manager of Brand Partnerships at VICE Australia, a leading youth media and entertainment brand operating in 35 countries. VICE launched in 1994 as a punk magazine, and diversified to include the world’s premier original online video destination, VICE.com, an international network of digital channels, a television channel, VICELAND, a television production studio, and an in-house creative services agency.
Alex’s role is leading the development of content partnerships with brands and media organisations, as well as the creation of branded content marketing projects for VICE’s in-house marketing and creative services agency, Virtue. Alex has developed campaigns and partnerships with brands including Vodafone, Google, Samsung, YouTube, Bacardi, HP, Intel and many more.