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Storytelling in a digital age08:30 - 09:00The Ballroom
In this session, Derek will explore topics such as evolving branded tv to meet market demand; multi-platform content execution that works; digital integration that drives real commercial outcomes; using television brands to provide cut through in a cluttered marketplace.
MTV: The Power of Local Relevance to a Global Brand09:00 - 09:30The Ballroom
MTV Australia sits within the global network VIACOM as one of the top performing regions. Their successes have been led by a robust digital platform which has delivered locally-produced content that has been syndicated throughout the wider VIACOM community. Reactive creative teams have afforded MTV Australia the ability to determine and dictate international strategy, examples include the launch of MTV Fit worldwide which was developed and piloted locally in partnership with Adidas. Through various other examples MTV Australia will show how being part of a global company has influenced their position as a major competitor in the local market.
How do you build trust in skeptical times and what is the role of the media in these uncertain times? How can organisations demonstrate integrity in a 'post-truth' society and cut through the noise on social media or news organisations with an agenda? What are the opportunities for other organisations to have a voice in a digital era such as museums and other cultural organisations and is it possible even for these trusted organisations to have a neutral voice (and is this always desirable)?
Are you telling stories or are you a story teller10:00 - 10:30The Ballroom
In an ever evolving world of new mediums, products and behaviours, how can publishers build innovative content offerings and creative at scale?
Roundtable Surgery10:30 - 10:45The Ballroom
Coffee Break10:45 - 11:15The Foyer
How digital changed a traditional print education publisher11:15 - 11:45The Ballroom
Today’s students are digital natives and as such assume that their resources will match their expectations. With respect to digital literacy, Australian students rank amongst the highest in the world, and technology in schools is a focus that educational publishers need to address. As a traditional book publisher there was (and is!) a lot that Cambridge University Press had to learn very quickly. In this presentation, Linda Kowarzik will discuss some of the processes that the oldest print publishing house in the world had to change and how the team had to upskill in a hurry. She will also touch on data usage and how it informs and shapes their future planning.
Breaking down the barriers between editorial and commercial11:45 - 12:15 The Ballroom
In this discussion SmartCompany publisher Zoe Dattner and SmartCompany content marketing manager Carly Greenwood talk about bringing two traditional separate groups together to better understand the B2B audience AND deliver commercial outcomes. Themes discussed include, maintaining editorial integrity in an advertorial world; using editorial initiatives as a commercial springboard; putting the audience first – using audience insights to inform editorial and commercial initiatives; beyond display – finding new revenue streams.
Panel - Connecting with Tomorrow's Audience12:15 - 13:00The Ballroom
Annabel Hodges, Director, Audience Development, Bauer Xcel Media; Sunanda Creagh, Digital Storytelling Editor, The Conversation; Hugh Martin, Head of Distribution, ABC; Hannah Barnes, Group GM, Lifestyle, Foxtel; Phil Harrison, Enterprise Media Architect, Akamai Technologies
Lunch13:00 - 14:00The Foyer
How Quality Content Inspires Action and Drives Growth14:00 - 14:30The Ballroom
At Time Out, 95% of our readers come to our site because they want to do something in their city – and we’ve harnessed that. We inspire our readers to take action, whether that’s booking a table at a restaurant, buying theatre tickets or discovering a corner of their neighbourhood they never knew existed. We have grown a loyal, engaged audience – and this hasn’t been achieved simply through chasing clicks. In this session, I will talk about the need to recalibrate the way we think about driving audience growth. I will share insights into Time Out’s digital publishing strategy, which is underpinned by strong values and quality content. I will discuss why investing in expert writers and delving into issues that matter to our readers fosters loyalty; and why focusing on engagement, rather than clicks, is essential to longevity in the publishing industry.
Creating value from creating entertainment: new revenue models for a new media landscape14:30 - 15:00The Ballroom
In this session, VICE will talk about how VICE is evolving their revenue model beyond selling audience eyeballs, to diversify into multiple business units and revenue streams. Alex Light, GM of Brand Partnerships, will talk about VICE's push into content licensing and commissioning, and the expansion of their offering to brands, from media to native, to service-based work.
Roundtable Surgery15:00 - 15:15The Ballroom
Coffee Break15:15 - 15:45The Foyer
Panel - Current State of Digital Publishing & Its Challenges in Business15:45 - 16:30The Ballroom
Tacey Rychter, Audience Editor, The New York Times; Stuart Watt, Head of Distribution, ABC News Online; Melissa Overman, GM, Women's Digital Network, News Corp; Simon Wheeler, Director, Content, Yahoo7
The importance of brand in the digital era16:30 - 17:00Foyer
Since launching in 2009, Broadsheet has transformed from an online directory, listing places to eat and drink in Melbourne, to a must-read guide for anyone around Australia interested in what their city has to offer. Broadsheet has expanded its presence beyond its online publication through a multi-channel approach incorporating the use of social media, a venue Directory, jobs classified business (Scout) and a number of special projects, such as a pop-up restaurant, cookbooks and guide books, curated events, sponsored partnerships and award programs. Learn how this has helped build the Broadsheet brand and driven Broadsheet to be Australia’s leading city guide.
Connecting Communities - growing audiences in hard to reach markets.17:00 - 17:30The Ballroom
The ABC has adopted a digital first strategy which is enabling it to reach new audiences in regional and local markets. Through a series of targeted editorial and technological initiatives, and by understanding and prioritising the audience’s needs, we have seen an increase in engagement and reach across a range of markets.
Networking Drinks17:30 - 19:30The Foyer

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