Sara Badler

Sara Badler

SVP, Programmatic Revenue, Dotdash

Sara Badler is SVP Programmatic Revenue at Dotdash and joined the company in February 2018.

Before joining Dotdash, Sara was head of Programmatic Advertising at The New York Times, where she managed a programmatic team globally, focusing on revenue working with direct clients, partners and exchanges.

Sara started her career in Shanghai, China, where she worked in Ad Tech at JOININ Tech for more than three years specifically focused on programmatic TV. From there, she went on to manage programmatic at Forbes Media and Hearst Corporation. Sara’s focus has always been in Ad Tech both on the publishing side and technology side. She also worked at Turn where she led inventory partnerships across the east coast.

Sara holds a B.A. in American and Women’s Studies from Dickinson College.