Vice President, Multiplatform Marketing & Content, PBS
As Vice President, Multiplatform Marketing & Content at PBS, Don Wilcox oversees PBS marketing strategy across broadcast, print, digital and social media platforms. Wilcox also leads digital content efforts across PBS.org, which reaches nearly 17 million users per month, the Webby-award winning PBS Digital Studios YouTube network, as well as social media and emerging platforms. His team collaborates closely with their broadcast colleagues to create multi-platform strategies for a variety of PBS programming.
Wilcox has more than 18 years of experience at the intersection of television and digital media. Prior to PBS, he served as Vice President & General Manager of Branded Entertainment at Fox Broadcasting Company, where he oversaw the operations and strategy of FOX.com and AmericanIdol.com, including groundbreaking social media initiatives and integrated cross-platform sponsorships. Prior to FOX, Wilcox was Executive Director, Marketing and Client Services at Sony Pictures Interactive, where he spearheaded online and mobile marketing and promotions for the full slate of Sony Pictures Entertainment’s television shows. He has also held digital leadership positions at ABC, NBC and Microsoft.