Opening Remarks Ian Cameron
8:50 - 9:00Main Room
Six Steps to Building Out Your Email Newsletter ProgramMichael Liss
9:00 - 9:30Main Room
Google has identified newsletters as the most valuable traffic source for publishers, but many organizations don't have the resources to dedicate solely to email. Learn six steps to evolve your newsletter strategy, even with a small team.
Data Storytelling in the Digital AgeStephanie Salmon
9:30 - 10:00 Main Room
In a world that’s all too often influenced by a 280-character tweet, consumers are yearning for a trusted source to help them understand their complex world. For U.S. News this comes down to two key elements- the highest quality journalism and the best possible data. Learn more about how we leverage data in everything we do to ensure we are meeting the needs of our consumers and how that strategy has helped to grow our business and diversify our revenue streams.
HIDDEN STONES IN THE REVENUE STREAM Chris Olsen
Nikolai Mentchoukov
10:00 - 10:30 Main Room
Traditional print media, and others, are turning to digital at the same time all digital publishers have few mechanisms to increase ad revenues. It is no secret that advertisers benefited greatly from the Viewability revolution while publishers have mostly suffered. The extra digital supply has steadily driven down CPM market rates over the past 10 years, especially driven by perceived unlimited programmatic demand. Without direct sales in the mix it is difficult to achieve real market-driven increases in CPM. What to do? We will briefly discuss how we got here and today’s paradoxes of content dilution, viewability, verification, The Fold, and how to shuffle direct in-house campaigns back into the programmatic-heavy mix pushing CPM lower today. We’ll discuss user engagement beyond the rendering and concepts requiring no manipulation of content code.
Coffee Break Day 110:30 - 10:50The Foyer
Telling Better Stories Across the Open WebAdam Greenberg
10:50 - 11:20Main Room
Content consumption on mobile is changing, with engaging, fullscreen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized with ads like your existing web properties. In this session, you’ll learn why publishers like CNN, Washington Post, and BBC are publishing AMP stories across the web.
Human BingoDay 111:20 - 11:30Main Room
What’s On The Horizon? Debating The Digital Publishing Trends Set To Define The DecadeLisa Bouam
Giovanna Messina Reno
Ian Cameron
Bridget Moore
11:30 - 12:15Main Room
PANEL SESSION
LunchDay 112:15 - 1:00The Foyer
How PBS Creates YouTube Series that Educate, Entertain & InspireAdam Dylewski
1:00 - 1:30Main Room
YouTube is still the 800 pound gorilla of online video. But with 500 hours of video being uploaded to YouTube every single minute, how do you cut through the noise? In this talk, PBS Digital Studios Director of Programming Adam Dylewski will share lessons learned from eight years of PBS Digital Studios’ history, 50 digital series and 2 billion YouTube views. He will highlight the programming, packaging and audience development tactics that have contributed to PBS' most successful series on YouTube. The aim of this talk is to give actionable advice that any organization can apply to their own online video efforts, whether they are a YouTube veteran or new to digital-first production.
Living in Color: Carving Out Safe Spaces For CommunityDanielle Cadet
1:30 - 2:00Main Room
For nearly the last two decades, social media has been a powerful platform that has enabled experiences to be shared and marginalized voices to thrive. But behind the safety of anonymity, those spaces have not always been inclusive, interactive or safe. Hear from Refinery29’s Unbothered Managing Editor Danielle Cadet on the power of building and nurturing much-needed safe online spaces and why you should extend those spaces offline to strengthen your tribe.
Roundtable Surgery: Deliberate & Develop Day 12:00 - 2:15 Main Room
Fireside Chat: Listen Up: Strategies for Audio Content Jason Baron
Charlie Kammerer
Tim Ruggeri
2:15 - 3:00Main Room
Coffee BreakDay 13:00 - 3:20The Foyer
Building A New Ecosystem: The Role of Partnerships at an OTT ServiceJustin Hergianto
3:20 - 3:50Main Room
DAZN is the largest global sports streaming service, established itself as the top grossing sports app for 2019. Since launch, DAZN has expanded to nine countries across four continents. In the U.S., DAZN has made its mark as an attractive alternative to pay-per-view within the combat sports industry. An important element driving this global success is the ability to establish new forms of partnerships and redefining what it means to partner with an OTT sports streaming service. Publishers, portals, brands and social platforms all represent potential strategic partners, but as the content ecosystem continues to evolve, the need to build a new ecosystem from scratch becomes a more attractive alternative for all involved.
Testing New Revenue StreamsStefanie Rapp
3:50 - 4:20Main Room
In an industry rife with competition and rapidly changing consumer behaviors it is essential to iterate and execute in real-time. Stefanie Rapp, SVP Revenue & Strategy of Bleacher Report, the #1 sports media brand for 200 million Millennial and Gen Z sports fans, will discuss how data, analytics, ecommerce, experiential events and an evolving content portfolio and piloting program help inform strategy and build new revenue channels.
Closing Remarks Ian Cameron
4:20 - 4:30Main Room
Networking DrinksDay 14:30 - 5:30Main Room

Tickets expired

Final Release Ticket

$495