VP, Yield Management, Marvel Entertainment
Troy Somero is the Vice President of Yield Management at Marvel Entertainment. In this role, Troy oversees all ad inventory and ad revenue strategy for Marvel’s Digital properties, which include Marvel.com, Marvel HQ, Branded Content, Social channels, Podcasts, and Digital Intellectual Property. Troy works closely with Sales, Marketing, and Finance leadership to align Marvel’s growing Digital footprint with short-term and long-term financial performance expectations.
A Disney employee for the duration of his career, Troy worked in numerous roles at ESPN prior to joining Marvel in January 2018. At ESPN, Troy was involved in all aspects of the sales cycle from financial planning and pre-sales strategy to post-campaign reconciliation and actualization. Highlights of his time at ESPN include direct, hands-on experience with the rise of Mobile and Streaming advertising within ESPN’s cutting-edge Digital products and the management and mentorship of dozens of employees who have gone on to successful careers across the industry.
Troy graduated from Colgate University with a double-major in History and Political Science and lives in Fairfield, CT with his wife Samantha.