Tyler Benedict

Tyler Benedict

Founder, Bikerumor.com

Tyler is the founder of Bikerumor.com, the world’s largest cycling tech blog. Launched in July 2018 as a way for Tyler to “avoid getting a real job”, Bikerumor has grown into one of the most influential cycling websites, read by both industry and consumers. Covering all the latest cycling gear, bikes, components and technology, Bikerumor leads the category in breadth and depth.
After years of watching other cycling and fitness media outlets use shady, worthless “advertorial” marketing tactics, Tyler spent 18 months developing a comprehensive partnership marketing program. Now, Bikerumor is leading the way in ethical, transparent and effective content marketing by providing tangible value to readers, brands and publishers alike.
Prior to Bikerumor, Tyler graduated from the University of Florida with a Journalism degree, and has decades of B2B and B2C marketing experience working with brands like Subway, NASCAR, U.S. Masters Swimming, and other nationally recognized companies. He then created and ran two sports/energy beverage companies before selling the IP to multiple national brands. Most recently, he has launched Peak Content Summit, a content marketing conference for the outdoor/cycling/active lifestyle industry. Tyler’s more than just a cyclist and publishing leader. He’s an adventurous world traveler, seeking off-the-radar locations, challenging activities, local backroads, and hidden trails. He’s also an avid parkour and ninja warrior participant, which helps him keep up with his two children.