OPENING REMARKSDay 19:50 - 10:00The Theatre
Member & Customer Engagement: Diversifying new revenue streamsKatya Swett
10:00 - 10:30The Theatre
New Digital Publishing Business ModelsJulie Alvin
10:30 - 11:00The Theatre
Cracking the content code: Guidelines for maximising content marketing ROIChris Shedd
11:00 - 11:30The Theatre
Content allows advertisers to cut through the noise by focusing on their audience rather than on themselves. However, content marketing programmes, done properly, can be a heavy lift, requiring time, money and resources to manage, all while marketers face increasing pressure to show the ROI of their efforts. With this in mind, and as part of our ongoing efforts to improve the delivery of ROI for our clients, The Economist Group analysed the performance of our content marketing programmes over 12 months to understand how to drive the best content marketing programme performance.
Coffee Break Day 111:30 - 12:00
PANEL SESSION - Curating Content & Strategising in a Competitive Market Day 112:00 - 12.45The Theatre
ROUNDTABLE SURGERYDay 112.45 - 1:00The Theatre
IN THIS SESSION, THE 'PATIENT' WILL SHARE HE/HER BIGGEST PAIN EXPERIENCING AT WORK. 'TABLE SURGEONS', AKA THE REST OF THE TABLE, WILL DIAGNOSE THE PROBLEM AND TREAT THE ISSUE.
LunchDay 11:00 - 1:50THE FOYER
Thinking Innovatively as PublishersDay 11:50 - 2:20The Theatre
Innovating in editorial contentElla Mielniczenko
2.20 - 2.45The Theatre
Workshop networking sessionDay 12:45 - 3:00
Re-Envisioning News for the Next Generation Brian Berner
3:00 - 3:30The Theatre
Broadcasting in media: Creating the right content Nzinga Blake
3:30 - 4:00The Theatre
Coffee BreakDay 13.30 - 4.00The Foyer
Optimizing new revenue streams without advertisingRohith Nandagiri
4:00 - 4:30The Theatre
PANEL SESSION - Building a Regional or Niche AudienceDay 14.30 - 5.15THE Theatre
The impact of social media, YouTube and social influencers on company websitesDavid Wigder
5.15 - 5.45THE Theatre
CLOSING REMARKSDay 15:45-5:50
NETWORKING DRINKSDay 15:50 - 7:00THE FOYER

Ends in 11 days 4 hours

Early Bird Tickets

$395