OPENING REMARKSDay 19:50 - 10:00The Theatre
how VICE created a film studioKim Patel10.00 - 10.30The Theatre
CREATIVE STRATEGY & INNOVATION: POST STUDIOSShannon Toumey10.30 - 11.00The Theatre
THE NEXT GENERATION OF CONTENT MARKETING: HELPING BRANDS FIND THEIR VOICEEvan Moore11.00 - 11.30The Theatre
Thinking Innovatively as PublishersNathan McGowan11.30 - 12:00The Theatre
ROUNDTABLE SURGERYDay 112.00 - 12:10The Theatre
IN THIS SESSION, THE 'PATIENT' WILL SHARE HE/HER BIGGEST PAIN EXPERIENCING AT WORK. 'TABLE SURGEONS', AKA THE REST OF THE TABLE, WILL DIAGNOSE THE PROBLEM AND TREAT THE ISSUE.
LunchDay 112.10 - 1.00THE FOYER
STOP CREATING CONTENT AND DEVELOP A POINT OF VIEWKirstin Benson1.00 - 1.30The Theatre
THANKS TO THE FRAGMENTATION OF THE MEDIA LANDSCAPE THROUGH SOCIAL MEDIA AND THE ABILITY FOR CONSUMERS TO DEVOUR CONTENT ANYWHERE AND ON A VARIETY OF DEVICES, CONTENT MARKETING HAS RISEN TO THE TOP OF MOST MARKETERS MINDS. HOWEVER, MUCH FOCUS HAS BEEN GIVEN TO DEVELOPING A CONTENT STRATEGY (PAID, OWNED, EARNED MEDIA), BUT MOST BRANDS ARE GETTING IT WRONG WHEN IT COMES TO CONTENT. CONSUMERS NOW HAVE UNLIMITED OPTIONS TO FIND OUT ABOUT A PRODUCT AND ARE LESS INCLINED TO LISTEN TO A TRADITIONAL ‘MESSAGE’. BORROWING FROM LITERATURE, MARKETERS NEED TO FIND A POINT OF VIEW FOR THEIR BRAND.
PANEL SESSION - The Future Of Your RevenueDay 11.30 - 2.15The Theatre
Spread Your Wings & Your Influence: Navigating A Path To Broadened Responsibilities As You Scale Your RoleCecily Mak2.15 - 2.45The Theatre
The Merry Jane Media Story: The Challenges & Key LearningJim Baudino2.45 - 3.15The Theatre
BreakDay 13.15- 3.45The Foyer
STORYTELLING FOR YOUR BRANDSSteven DeLuca3.45 - 4.15The Theatre
PANEL SESSION - Trends Publishers Have To Get To Grips WithDay 14.15 - 5.00THE Theatre
How Variety is Applying Global Trends to Win the Publisher RaceDea Lawrence5.00 - 5.30THE Theatre
ADVANCING ON DIGITAL - OUR STORY.Martha Pierce5.30 - 6.00THE Theatre
NETWORKING DRINKS & Snacks Day 16.00 - 8.00THE FOYER

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$395