OPENING REMARKS | 9:50 - 10:00 | The Theatre | |
how VICE created a film studio | 10.00 - 10.30 | The Theatre | |
CREATIVE STRATEGY & INNOVATION: POST STUDIOS | 10.30 - 11.00 | The Theatre | |
THE NEXT GENERATION OF CONTENT MARKETING: HELPING BRANDS FIND THEIR VOICE | 11.00 - 11.30 | The Theatre | |
Thinking Innovatively as Publishers | 11.30 - 12:00 | The Theatre | |
ROUNDTABLE SURGERY | 12.00 - 12:10 | The Theatre | |
IN THIS SESSION, THE 'PATIENT' WILL SHARE HE/HER BIGGEST PAIN EXPERIENCING AT WORK. 'TABLE SURGEONS', AKA THE REST OF THE TABLE, WILL DIAGNOSE THE PROBLEM AND TREAT THE ISSUE. | |||
Lunch | 12.10 - 1.00 | THE FOYER | |
STOP CREATING CONTENT AND DEVELOP A POINT OF VIEW | 1.00 - 1.30 | The Theatre | |
THANKS TO THE FRAGMENTATION OF THE MEDIA LANDSCAPE THROUGH SOCIAL MEDIA AND THE ABILITY FOR CONSUMERS TO DEVOUR CONTENT ANYWHERE AND ON A VARIETY OF DEVICES, CONTENT MARKETING HAS RISEN TO THE TOP OF MOST MARKETERS MINDS. HOWEVER, MUCH FOCUS HAS BEEN GIVEN TO DEVELOPING A CONTENT STRATEGY (PAID, OWNED, EARNED MEDIA), BUT MOST BRANDS ARE GETTING IT WRONG WHEN IT COMES TO CONTENT. CONSUMERS NOW HAVE UNLIMITED OPTIONS TO FIND OUT ABOUT A PRODUCT AND ARE LESS INCLINED TO LISTEN TO A TRADITIONAL ‘MESSAGE’. BORROWING FROM LITERATURE, MARKETERS NEED TO FIND A POINT OF VIEW FOR THEIR BRAND. | |||
PANEL SESSION - The Future Of Your Revenue | 1.30 - 2.15 | The Theatre | |
Spread Your Wings & Your Influence: Navigating A Path To Broadened Responsibilities As You Scale Your Role | 2.15 - 2.45 | The Theatre | |
The Merry Jane Media Story: The Challenges & Key Learning | 2.45 - 3.15 | The Theatre | |
Break | 3.15- 3.45 | The Foyer | |
STORYTELLING FOR YOUR BRANDS | 3.45 - 4.15 | The Theatre | |
PANEL SESSION - Trends Publishers Have To Get To Grips With | 4.15 - 5.00 | THE Theatre | |
How Variety is Applying Global Trends to Win the Publisher Race | 5.00 - 5.30 | THE Theatre | |
ADVANCING ON DIGITAL - OUR STORY. | 5.30 - 6.00 | THE Theatre | |
NETWORKING DRINKS & Snacks | 6.00 - 8.00 | THE FOYER | |
Tickets expired
Final Tickets
$395