OPENING REMARKS9:50 - 10:00The Theatre
how VICE created a film studio10.00 - 10.30The Theatre
CREATIVE STRATEGY & INNOVATION: POST STUDIOS10.30 - 11.00The Theatre
THE NEXT GENERATION OF CONTENT MARKETING: HELPING BRANDS FIND THEIR VOICE11.00 - 11.30The Theatre
Thinking Innovatively as Publishers11.30 - 12:00The Theatre
ROUNDTABLE SURGERY12.00 - 12:10The Theatre
IN THIS SESSION, THE 'PATIENT' WILL SHARE HE/HER BIGGEST PAIN EXPERIENCING AT WORK. 'TABLE SURGEONS', AKA THE REST OF THE TABLE, WILL DIAGNOSE THE PROBLEM AND TREAT THE ISSUE.
Lunch12.10 - 1.00THE FOYER
STOP CREATING CONTENT AND DEVELOP A POINT OF VIEW1.00 - 1.30The Theatre
THANKS TO THE FRAGMENTATION OF THE MEDIA LANDSCAPE THROUGH SOCIAL MEDIA AND THE ABILITY FOR CONSUMERS TO DEVOUR CONTENT ANYWHERE AND ON A VARIETY OF DEVICES, CONTENT MARKETING HAS RISEN TO THE TOP OF MOST MARKETERS MINDS. HOWEVER, MUCH FOCUS HAS BEEN GIVEN TO DEVELOPING A CONTENT STRATEGY (PAID, OWNED, EARNED MEDIA), BUT MOST BRANDS ARE GETTING IT WRONG WHEN IT COMES TO CONTENT. CONSUMERS NOW HAVE UNLIMITED OPTIONS TO FIND OUT ABOUT A PRODUCT AND ARE LESS INCLINED TO LISTEN TO A TRADITIONAL ‘MESSAGE’. BORROWING FROM LITERATURE, MARKETERS NEED TO FIND A POINT OF VIEW FOR THEIR BRAND.
PANEL SESSION - The Future Of Your Revenue1.30 - 2.15The Theatre
Spread Your Wings & Your Influence: Navigating A Path To Broadened Responsibilities As You Scale Your Role2.15 - 2.45The Theatre
The Merry Jane Media Story: The Challenges & Key Learning2.45 - 3.15The Theatre
Break3.15- 3.45The Foyer
STORYTELLING FOR YOUR BRANDS3.45 - 4.15The Theatre
PANEL SESSION - Trends Publishers Have To Get To Grips With4.15 - 5.00THE Theatre
How Variety is Applying Global Trends to Win the Publisher Race5.00 - 5.30THE Theatre
ADVANCING ON DIGITAL - OUR STORY.5.30 - 6.00THE Theatre
NETWORKING DRINKS & Snacks 6.00 - 8.00THE FOYER

Tickets expired

Final Tickets

$395