RegistrationDay 17:50 - 8:50The Ballroom
Opening Remarks Charlotte Cijffers (Chairperson)8.50 - 9.00The Ballroom
The Branded Content Eco System – our learnings to date!Jason Hughes9.00 - 9.30The Ballroom
The New York Times on Ad EfficiencyDaniel Wong-Chi-Man9.30 - 10.00THE BALLROOM
Testing New Revenue Streams Alex White10.00 - 10.30The Ballroom
ROUNDTABLE SURGERYDay 110.30 - 10.45The Ballroom
IN THIS SESSION, THE 'PATIENT' WILL SHARE HE/HER BIGGEST PAIN EXPERIENCING AT WORK. 'TABLE SURGEONS', AKA THE REST OF THE TABLE, WILL DIAGNOSE THE PROBLEM AND TREAT THE ISSUE.
BREAKDay 110.45 - 11.15THE FOYER
The Path to PurchaseJudith Secombe11.15 - 11.45THE BALLROOM
Against a rapidly transforming UK retail landscape, an insight into how a lifestyle content business like Hearst is helping inspire consumers to make the right buying decisions developing e-commerce across its UK portfolio of market-leading brands.
Fireside Chat - Content Strategy: The Obstacles & Challenges of Distributed StorytellingClaire Singer11.45 - 12.30 THE BALLROOM
- How you find inspiration for content - Obstacles and challenges of using different platforms for distribution
The Art and Science of LoyaltyHayley Cochrane12.30 - 1.00THE BALLROOM
In a world where consumer media consumption is multi-platform, fragmented, and fickle, how can content providers use art and science to continuously adapt to provide consumers with what they want, when and where they want it. In this session, we will reveal the magic formula to using content, context, and data to engage consumers in mutually beneficial ways.
LUNCHDay 11.00 - 2.00THE FOYER
Advancing on digital Ian Douglas2.00 - 2.30THE BALLROOM
How Community-led Content Grows True EngagementBen Ebbrell2.30 - 3.00THE BALLROOM
SORTEDfood is now an online community of over 2.5 million people, focussed around exploring great food together. 2018 marks 20 years of friendship and 10 years of creating some of the most engaged food content on YouTube. Ben Ebbrell, SORTEDfood’s co-founder, shares insights on the value of building a loyal and authentic audience, how the content is continually shaped by the global community and explains what REAL engagement is.
Workshop Networking SessionDay 13.00 - 3.15THE BALLROOM
Digital Transformation in the era of fast paced publishing Tamsin Anastasi-Pace3.15 - 3:45THE FOYER
Coffee Break Day 13:45 - 4:15 THE BALLROOM
Panel Session: The Future of Your RevenueDay 14.15 - 5.15THE BALLROOM
- How have recent changes in trends affected your organisation - Paywall strategy can come into this for those who it is relevant for. - Where do you see the future of advertising going - Focus on integration between editorial & advertisers - Have you seen a move back to premium publishers and what has this meant for your organisation - Focus on content and audience - What role do we see Social playing when it comes to growing audiences and revenues?
CLOSING REMARKSDay 15:15 - 5:20THE BALLROOM
NETWORKING DRINKSDay 15:20 - 7:00THE FOYER

Tickets expired

Final Release Tickets

£345