Webinar - 2020
WHAT WILL BE DISCUSSED?
How Click Fraud Impacts Your PPC Marketing!
A recent study by the University of Baltimore found that 14% of all ad clicks in Paid Search and Paid Social are fraudulent, non-human or just completely invalid.
These invalid clicks originate from both malicious and non-malicious sources, but end up costing PPC advertisers significant ad-spend, hurting their KPIs and wreaking havoc on their marketing operations.
In this webinar, military grade cybersecurity company CHEQ discusses how click fraud is done, how fraudsters operate, how this affects your budget and operations and what you can do about it!
Learn more about CHEQ’s work at www.cheq.ai
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