VP, Customer Experience Strategy, Publicis Sapient
Zachary Jean Paradis works at Publicis Sapient as lead for CX & Innovation Consulting in North America with a focus on Digital Business Transformation, teaches at the IIT Institute of Design, and lives in Chicago, USA. His experience includes having led strategy for the two largest omnichannel commerce projects in the world, for retail leaders Target and M&S. Zachary also led McDonald’s Acceleration Transformation strategy that defined and procured budget to reimagine their customer experience, technology, and organizational model. Each program fundamentally reshaped their company’s ability to engage and develop customers.