SVP & Group Head, Behavioral Science & Transformation, Edelman
Felicia Joy is a Senior Vice President on the Transformation team in Edelman’s Corporate Advisory practice in Chicago, and the company’s Group Head of Behavioral Science. Her 15 years of professional experience include behavior change strategy, transformation communications for all audiences, crisis and reputation management, multichannel marketing, as well as brand development, expansion and repositioning.
She advises clients from diverse industries who are navigating complex business problems, executive transitions, new ventures, realignments, turnarounds and recoveries or the repositioning of their business. She founded Edelman’s Behavioral Science practice, which helps companies design and scale behavior change programs that drive culture, revenue and brand transformations.
Prior to Edelman, Felicia was the head of communications at one of Marriott’s largest hotel development and management partners. Previously, she led communications as chief spokesperson and public relations manager for Hartsfield-Jackson Atlanta International, the world’s busiest airport. She also served as director of corporate communications for Mirant, an international energy company acquired by NRG.
While at Hartsfield-Jackson, she developed and implemented a strategic plan to protect the $30 billion airport from privatization. At Mirant, she led a multi-disciplinary team in recovering $10 million of quarterly revenue through an integrated strategy that resolved environmental, regulatory, public affairs, and community relations challenges.
Felicia taught adjunct at the S.I. Newhouse School of Public Communications at Syracuse University. She earned a master’s in Behavioral Science from Harvard and undergraduate degrees in Journalism and Political Science from the University of Georgia.